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Pedamento Content Strategy
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Content strategy

Content strategy means intentional success.

Great web content is planned and sustained

Content strategy has impact whether you’re innovating a new web site or renovating an existing one. It’s vital for single-purpose, single-audience microsites, and equally so for larger, complex sites with multiple audiences.

A strong strategy ensures visitors to your site can accomplish what they came to learn, find and do, regardless of their knowledge of your business. Or their language fluency, web savvy, or the device they use.

And you can be confident that no matter how your business, market or organization changes, your site will always reflect your business goals and meet your visitors’ needs.

Use your content strategy to anchor your business case, convince your leadership team, and create a roadmap for change—be it incremental or transformational.

Build success at each stage of planning, creation and management

Pedamento offers end-to-end service to match every step of your content journey. Coming to a roadblock and don’t know how to move it? Staring up at the mountaintop and need some help to climb it? Here’s the suite of services that can help your site succeed.

Analysis

  • Competitive/comparative analysis
  • User research
  • Analytics review
  • Content audit

Planning

  • Vision
  • Message architecture
  • Structure
  • Content types and models
  • Performance measures

Governance

  • Decision-making
  • Organization design
  • Workflow
  • Standards

Implementation

  • Content creation
    (learn more about Pedamento’s writing and editing services)
  • Content migration
  • Change management

Want to learn more?

Get in touch

Vancouver, BC, Canada
+1 778.317.1553
[email protected]

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  • HOME
  • SERVICES
    • Services
    • Content Strategy
    • Writing & Editing
    • Workshops & Seminars
  • ARTICLES
  • ABOUT
  • CONTACT