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Workshops & Seminars

For beginners, pros and leaders

Whether you’re on lead or on the team; whether your audience is customers, partners or staff; whether your site is complex or tightly
focused—you need the skills and understanding to deliver crisp, branded, effective content.

Writers Workshop

Writing for the web – a writers’ workshop

You’ll practice skills as you go and gain the confidence to create content that’s engaging, usable and effective.

In this half-day workshop you’ll learn:

  • how to craft content so it’s easy to find, scan, and understand
  • all about voice and tone, and how they support the brand experience
  • the elements of accessibility

Find out more about Writing for the Web—a writers’ workshop

Content strategy 101

You may be a communicator who manages digital channels. Or a developer who publishes your organization’s content. Perhaps you’re part of a web design agency. Or a marketing firm.

Content Strategy 101 is for teams who manage in-house web content or provide content services or advice to clients.

In this half-day workshop you’ll learn the building blocks of content strategy, including:

  • Analysis
  • Structure (Information Architecture, Taxonomy and Metadata)
  • Content types and models
  • Governance

Web content will never seem the same.

Ask about Content Strategy 101

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Managing change

Change can inspire people and lead to great things. But in reality what it commonly inspires is fear and resistance, and when not properly managed it often leads to failure.

Successfully negotiate major transitions using the principles and techniques of change management.

In this half-day workshop you’ll learn:

  • the value of a sponsorship network to create buy-in and support
  • how to assess readiness for change
  • why resistance is natural
  • the keys to moving people from animosity to advocacy

Find out more about this seminar: Managing Change

Elevate your digital leadership

As a leader, your role is to understand and harness the power of your digital channels. To be the visionary. To set the path for success.Great content forms the foundation of every successful website. Learn about the art and science of excellent content, and take a step up the leadership ladder.

Writing for the web – for leaders and experts

This session is tailored for leaders and subject experts who review and approve digital content.

You’ll learn:

  • how people read online
  • how the structure of content affects your users’ experience – for better or for worse
  • the positive impact of clear, concise content
  • how well-crafted content leads to successful search

Enhance your understanding of effective web content—and how it can support your business goals—in this fast-paced, 1-hour seminar.

Find out more about this seminar: Writing for the Web – for leaders and experts

Tablet overlooking a city
Web Icons

Content strategy for leaders

Rapidly evolving and super-collaborative, content strategy for digital channels is a high-value practice for today’s leaders.

Living at the intersection of communication and technology, content strategy creates a framework to guide content creation, manage growth, satisfy your audience and deliver business results.

In this 1-hour seminar you’ll discover:

  • How content strategy can make the difference between a disheveled site and a high-performing business asset
  • The essentials of strategic planning for content creation, delivery and governance
  • How and why to gain buy-in from internal stakeholders
  • Foundational tools and templates

Find out more about this seminar: Content Strategy for leaders

Get in touch

Vancouver, BC, Canada
+1 778.317.1553
[email protected]

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  • HOME
  • SERVICES
    • Services
    • Content Strategy
    • Writing & Editing
    • Workshops & Seminars
  • ARTICLES
  • ABOUT
  • CONTACT