Whether you’re on lead or on the team; whether your audience is customers, partners or staff; whether your site is complex or tightly
focused—you need the skills and understanding to deliver crisp, branded, effective content.
You’ll practice skills as you go and gain the confidence to create content that’s engaging, usable and effective.
In this half-day workshop you’ll learn:
You may be a communicator who manages digital channels. Or a developer who publishes your organization’s content. Perhaps you’re part of a web design agency. Or a marketing firm.
Content Strategy 101 is for teams who manage in-house web content or provide content services or advice to clients.
In this half-day workshop you’ll learn the building blocks of content strategy, including:
Web content will never seem the same.
Change can inspire people and lead to great things. But in reality what it commonly inspires is fear and resistance, and when not properly managed it often leads to failure.
Successfully negotiate major transitions using the principles and techniques of change management.
In this half-day workshop you’ll learn:
This session is tailored for leaders and subject experts who review and approve digital content.
You’ll learn:
Enhance your understanding of effective web content—and how it can support your business goals—in this fast-paced, 1-hour seminar.
Find out more about this seminar: Writing for the Web – for leaders and experts
Rapidly evolving and super-collaborative, content strategy for digital channels is a high-value practice for today’s leaders.
Living at the intersection of communication and technology, content strategy creates a framework to guide content creation, manage growth, satisfy your audience and deliver business results.
In this 1-hour seminar you’ll discover: