A simple word with complex meaning
Pedamento is an Italian word. Its original meaning was “foundation,” usually for a building. Over the centuries it moved from the home to the garden, and it now means a stake or trellis used to support a sapling to grow strong and true, or to train a tree or vine so it produces lots of easily harvested fruit.
It’s an ideal metaphor for the meaning and value of content strategy. Build your site on a strong foundation of well-managed content and you’ll harvest the rewards—in business goals achieved, satisfied customers and the flexibility to adapt to changing business priorities—for many years to come.
Kirk Grayson, Principal
As a business communication professional with 20 years of digital experience, I bring a blend of communication and technology husbandry to the content strategy landscape.
Audience analysis, writing know-how and a zeal for measurement come from my communication background. UX and usability, information architecture, metadata and taxonomy come from the digital world.
And to ensure a good crop—the successful adoption of new channels and processes—I bring the essential equivalents to water and fertilizer: change management and governance expertise.
Do you need someone with: