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About Pedamento

Pedamento stands for support, guidance and growth

A simple word with complex meaning

Pedamento is an Italian word. Its original meaning was “foundation,” usually for a building. Over the centuries it moved from the home to the garden, and it now means a stake or trellis used to support a sapling to grow strong and true, or to train a tree or vine so it produces lots of easily harvested fruit.

It’s an ideal metaphor for the meaning and value of content strategy. Build your site on a strong foundation of well-managed content and you’ll harvest the rewards—in business goals achieved, satisfied customers and the flexibility to adapt to changing business priorities—for many years to come.

Apples

Kirk Grayson, Principal

Kirk Grayson

As a business communication professional with 20 years of digital experience, I bring a blend of communication and technology husbandry to the content strategy landscape.

Audience analysis, writing know-how and a zeal for measurement come from my communication background. UX and usability, information architecture, metadata and taxonomy come from the digital world.

And to ensure a good crop—the successful adoption of new channels and processes—I bring the essential equivalents to water and fertilizer: change management and governance expertise.

Do you need someone with:

  • A focus on “public good” organizations like health care, government and post-secondary schools.
  • A track record of successful content strategy for projects ranging from single-purpose sites to a multi-year transformational program.
  • Extensive experience guiding teams to deliver, maintain and measure effective digital channels?

Yes? Maybe? Like to know more? Then by all means, let’s chat.

Get in touch

Vancouver, BC, Canada
+1 778.317.1553
contact@pedamento.com

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    • Workshops & Seminars
  • ARTICLES
  • ABOUT
  • CONTACT